AI video production

You can when it stops at the first generation: faces that change from shot to shot, odd hands, styles that don’t match. With art direction, careful selection and post-production, AI becomes one more tool in the process, and what you see is the style of the piece. And if the brand wants to say it used AI, that can be done well too.

A tool gives you individual images or clips. A production needs an idea, one consistent style from start to finish, a brand people recognise and a proper finish: animation, editing and sound. That’s where a studio does its work, and it’s what stops the piece looking like everyone else’s.

For showing what doesn’t exist yet, like a vision of the future or a product still in development; for worlds and settings that would be very expensive to film or illustrate by hand; and for exploring lots of visual ideas before choosing one. To show real people or a product with precision, filming and 3D still lead.

Sometimes, especially for anything that would be expensive to film or illustrate by hand. But AI doesn’t replace the script, the art direction or the post-production, which is where the quality comes from. On every project, we tell you where it saves money and where it doesn’t.

It has to be checked project by project: it depends on the tools used, their terms of use and which parts are human work. In Spain, where we’re based, copyright law only recognises a natural person as an author, so it matters that the piece contains human creative work. We discuss it at the outset, before producing anything, so you know what you can do with it.

It depends on what it shows. From 2 August 2026, the EU AI Act requires a disclosure when AI-generated or manipulated content that looks real is published (so-called deepfakes), with a lighter regime for clearly artistic, creative or fictional works. We review with you how it applies to each piece before it goes out.