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Corporate video production

Watched by choice, not by obligation.

Videos that present your company, a product or a project with an idea behind them, not a list of everything you do. Script, filming, animation and post-production in one studio, for Iberdrola, Fundación Mapfre and Teatros del Canal.

Who we’ve worked with

  • BBVA
  • Fundación Mapfre
  • Decathlon
  • Allianz Partners
  • Penguin Random House
  • Energizer
  • Endesa
  • Fundación BBK

In short

What is a corporate video?

A corporate video is a film in which a company shows who it is, what it does or what it has achieved: its story, its premises, a product, a project or an internal change. It’s used on the website, in sales presentations, at trade fairs and events and on social media, and it can combine filming, animation and graphics.

Isla Studio makes corporate videos in Madrid from start to finish: idea, script, filming, animation, editing and post-production, all with one team.

Penguin Random House · Audiolibros

A corporate video, start to finish

Penguin Random House Audiolibros, its Spanish-language audiobook arm, told by its own people: how they choose the voice for each book, how they record it in their studios and how it reaches listeners, in Castilian Spanish, in Catalan, or with an Argentine or Mexican accent.

What a corporate video is for

Not for listing everything a company does, but for getting one idea across so people remember it. Three real projects.

  1. The lobby of an Iberdrola office with a suspended sculpture, from the video about its art collection
    01

    Showing what your company already has

    A corporate video about Iberdrola’s art collection, spread across its offices in Bilbao, Madrid, Valencia and San Agustín de Guadalix: a journey that brings together culture, architecture and the company’s values.

    Iberdrola’s art collectionIberdrola

    View the case study
  2. Chef Dani García on the Practicooking shoot
    02

    Teaching something practical with someone people trust

    Recipes for cooking as a family with Dani García, who holds three Michelin stars, and Ricard Camarena, who holds two: videos for Fundación Mapfre on eating well even if you can’t cook.

    Practicooking with Dani GarcíaFundación Mapfre

    View the case study
  3. The hands of ceramicist María Lázaro beside a vase, in the film about Giorgio Morandi
    03

    Promoting an exhibition or an opening night

    The films Fundación Mapfre uses to present its exhibitions, such as Giorgio Morandi, with ceramicist María Lázaro, or Tomoko Yoneda, and the trailer for “Todas las cosas del mundo” (All the Things in the World) for Teatros del Canal.

    Giorgio MorandiFundación Mapfre · Teatros del Canal

    View the case study

Types of corporate video

Each one does a different job. We’ll help you pick the one that fits what you want to say and where it will be seen.

  • Company profile

    Who your company is, what it does and why people choose it. For your website, sales presentations and trade fairs.

  • Brand film

    The organisation’s story, its values or an anniversary, in the brand’s tone of voice.

  • Product or service

    How it works and who it’s for. Filmed, with 3D or animation if what matters can’t be seen from the outside.

  • Internal communications

    A change, a project or a strategy explained to the whole workforce, even when it’s spread across several sites.

  • Culture, events and openings

    Films for exhibitions, trailers and promos, like the ones for Fundación Mapfre or Teatros del Canal.

  • Training and outreach

    Content that teaches something step by step, like the Practicooking recipes or the road-safety pieces.

How we work

Five stages. At each one you see the work and sign it off before we move on, so nobody is improvising on the day of the shoot.

Start with the brief
  1. Step 1: Brief

    You tell us what you want to say, to whom and where it will be seen. If there’s a deadline, that comes first.

    You getA proposal with the approach, plan and quote

  2. Step 2: Script and pre-production

    We write the script, choose locations and people, and prepare the shooting plan.

    You getThe script and the shooting plan

  3. Step 3: Filming

    We shoot with a lean crew, so your business keeps running as usual.

  4. Step 4: Editing and post-production

    Editing, graphics, animation if needed, colour and sound.

    You getA first cut to review

  5. Step 5: Delivery

    Every version you need: web, presentation, social and subtitles.

    You getThe final video in every format

Frequently asked questions

What is a corporate video for?

It helps people who don’t know your company understand quickly who you are and what you do, and helps those who do know it remember. It’s used on the website, in sales presentations and at trade fairs, in recruitment, in internal communications and on social media. A good corporate video doesn’t list everything the company does: it picks one idea and tells it well.

How much does a corporate video cost?

It depends on how many shoot days are needed, whether it includes animation or 3D, the length, the voice-over and music, and how many versions you need (social, languages, subtitles). To give you a serious figure, we need to know what there is to say: after a first conversation, we’ll send you a proposal with a quote.

How long does it take to make a corporate video?

It mainly depends on the shoot (how many days, how many locations, how many people need coordinating) and on post-production. If you have a date, such as an event, a launch or a board meeting, tell us at the start: we plan backwards from it and tell you whether we can make it.

How long should a corporate video be?

As long as the idea needs. For the website or a presentation, a short piece that makes sense even with the sound off works best; for social, even shorter cut-downs; for an event or an anniversary, the piece can run longer. We set the length with the script, with an eye on where it will be watched.

Does our team have to appear in the video?

It isn’t essential. Some corporate videos put the team and clients in front of the camera; others rely on animation, graphics or product footage. If your team wants to take part, we plan the shoot so it feels comfortable; if not, we find another way to tell the story.

Can filming be combined with animation?

Yes, and it’s often what helps most: the footage shows the people and the places, and animation or graphics explain what the camera can’t see, like a process, a figure or how something works on the inside. Because motion graphics, 3D and post-production all happen in the same studio, the mix is planned from the script onwards.

Motion graphics and 2D animation

Do you make videos for museums and exhibitions?

Yes. For Fundación Mapfre we’ve made promotional films for its photography exhibitions, with performances filmed in the gallery, and for the Museo Thyssen and Fundación BBK, artworks recreated in 3D. It’s all on their own page.

For museums and exhibitions

Do you work outside Madrid?

Our studio is in Madrid, but our projects don’t stay here: the video on Iberdrola’s art collection travels through its offices in Bilbao, Madrid, Valencia and San Agustín de Guadalix, and we’ve made pieces for clients outside Spain, such as Bluenergy, an Italian energy company.

Is your company based in Madrid?

Which permit you need to film on the street, with its fees and timings, plus work for Iberdrola and Teatros del Canal.

Corporate video in Madrid

What does your company want to say?

Tell us what needs saying, to whom and by when. We’ll get back to you and set up a time to talk it through properly.

info@isla-studio.com

The Isla Studio teamVideo production studio in Madrid

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