StudioJuan Perno
Juan Perno
Creative & Production DirectorIsla Studio · Madrid
At Isla Studio, which he co-founded, he leads the creative side and the production of every project. Before that: advertising agencies in Italy, ten years as a freelance director and editor, and cultural management in Madrid.
- Creative direction
- Audiovisual production
- Directing
- Editing
- Post-production
- Motion graphics
- Animation
- VFX and 3D
- Interactive projects
- Cultural management
Creative direction, production and technique, in the same team.
Juan PernoCreative & Production Director- 20+
- years in communication, advertising, audiovisual production and cultural management
- 4
- countries where “Elpid'arc”, his film-performance, has been shown: Germany, Greece, France and Spain
- 3
- festivals and events in Madrid he has organised or produced: De Salonnières, the Perseids night and Ciudad Bailar
Who Juan is
Juan Perno is co-founder of Isla Studio and its audiovisual production director. He has a degree in Philosophy from the Universidad Autónoma de Madrid and a PhD in Fine Arts (aesthetics, photography and video) from the Universitat Politècnica de València, and has spent more than twenty years across advertising, audiovisual production and cultural management.
He started out in live cinema and VJing with the VJSpain community, and has taught real-time video and live cinema. He worked at Saatchi & Saatchi in Milan and was creative director at Mosaicoon in Palermo, with clients such as Microsoft, Tommy Hilfiger, Electrolux and Planeta: four years of digital advertising in Italy.
He then founded the creative platform Dromocromo (2012–2016), where he was already working with Oze Tajada and Jorge Ruiz, and was creative and video director at Yondbee (2016–2019), for Fundación Mapfre, Instituto de Empresa and Reebok. Between 2011 and 2021 he directed, edited and produced on his own for Repsol, Fundación Mapfre, Decathlon, Energizer and Vodafone.
As an artist, he created “Elpid'arc” with the choreographer Elpida Orfanidou: a film-performance based on Dreyer’s “The Passion of Joan of Arc”, backed by a Hauptstadtkulturfonds grant from Berlin and co-produced by HAU Berlin and the Onassis Foundation. It has been shown in Berlin, Athens, Reims and at La Casa Encendida.
As a cultural producer, he organised the De Salonnières festival at La Casa Encendida (2016), produced the Perseids night for Veranos de la Villa (2017) with the Madrid Planetarium, and co-created with Jorge Ruiz the performance that closed the Ciudad Bailar festival at Matadero Madrid (2018).
Career
- 2021–presentCo-founder and audiovisual production directorIsla Studio
Creative direction, audiovisual production and technical know-how on projects for brands, production companies and organisations.
- 2018Art directionCiudad Bailar festival · Intermediae Matadero
“¡Bailad aquí!” (Dance here!), the collective performance that closed the festival, with Jorge Ruiz.
- 2017ProducerVeranos de la Villa · Madrid City Council
“Lluvia de estrellas” (Meteor shower), the Perseids night, with the Madrid Planetarium.
- 2016–2019Creative and video directorYondbee
For Fundación Mapfre, Instituto de Empresa, Wilkinson and Reebok.
- 2016Project directorLa Casa Encendida
De Salonnières, a festival of performing arts and salon-style events, organised with Gloria G. Durán.
- 2012–2016Founder and creative directorDromocromo
An advertising platform of creatives, thinkers and designers, with projects alongside Oze Tajada and Jorge Ruiz.
- 2012–2014“Elpid'arc”, with Elpida OrfanidouHAU Berlin and Onassis Foundation
Film-performance based on Dreyer’s “The Passion of Joan of Arc” (1928), shown in Berlin, Athens, Reims and Madrid.
- 2011–2021Director and video editorFreelance
Production, directing, editing, animation and post-production for Repsol, Fundación Mapfre, Decathlon, Energizer and Vodafone.
- 2009–2011Creative directorMosaicoon, Palermo
Viral video, web and social media for Microsoft, Tommy Hilfiger, Electrolux and Planeta.
- 2007–2015Production and directionCUE Palermo
Open-participation events; the CUE project has run more than a hundred editions in seven European cities.
- BeforeAgencies and studiosSaatchi & Saatchi, Milan; Identity, Madrid
Creative direction, directing, editing, production and post-production in digital advertising.
- Early daysLive cinema and VJingVJSpain community
Staging and producing live cinema and visuals in venues in Valencia and Madrid.
How Juan works
Idea and production, together
He leads the creative side and the production at once: what gets proposed is what can actually be done.
Every step, from the inside
He comes from directing, editing and post-production, so he knows every stage of a piece first-hand.
Team and client at once
He coordinates the studio team and is the client’s point of contact from start to finish.
Recognition and press
- 2013Artists in residenceLa Casa Encendida and CA2M, with Elpida Orfanidou, for “Elpid'arc”
- 2012–2014Hauptstadtkulturfonds grantBerlin’s cultural fund, for “Elpid'arc”, with Elpida Orfanidou
- 2008New Contemporary Creation grantMadrid City Council, for CUE
- hoyesarte.com · 2014Los «Artistas en residencia 2013» presentan «Acento» (the “Artists in Residence 2013” present “Acento”)
Shall we talk about your project?
Tell us what you’re working on, even if it’s only half thought through. We’ll get back to you and find a time to go through it properly.
info@isla-studio.com
The Isla Studio teamVideo production studio in Madrid