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ProjectsMetals for Humanity

Silver, turned into a superhero for schools

Metals for Humanity wanted to bring the role of metals in the health of the planet and its people into schools. Four minerals became superheroes; we gave shape and movement to silver.

Héroes de la Tierra: la plataArt direction

Sound familiar?

If any of these lines sounds like you, this project is about you.

  1. You have to explain something technical to an audience that didn’t choose to listen.
  2. You want people to remember a character, not a lesson.
  3. Your project has several pieces, and each needs its own personality without breaking the series.
  4. And the message has to work in a classroom, with nobody beside it to explain.

That’s where Metals for Humanity came in.

A mineral with superpowers

Metals for Humanity (M4H) is an international social enterprise that wants metals and minerals to do more for the health of the planet and the wellbeing of people. To take that message into schools, it turned four minerals into superheroes: Héroes de la Tierra (“Earth Heroes”).

Isla Studio took silver: its graphic universe, the character design and the animation.

How we told it

Flat illustration in intense colours, with soft textures and single-colour backgrounds that change with each scene.

  1. Still from the video: a red amphora with white meanders and diamonds in the centre, two more at the sides and an Ionic column drawn in line, on a coral background
    01

    A background for every idea

    Each scene has its own background colour and its own set. Here, amphorae with Greek-key patterns and a column drawn in line, in two reds.

  2. Still from the video: the silver superhero, in a silver wrestler’s mask, pins down a green three-eyed villain against a turquoise background
    02

    A hero in a wrestler’s mask

    Silver is a masked wrestler. In the fight, he pins a green three-eyed villain: good against evil, without a single word.

  3. Still from the video: the silver superhero, in a doctor’s coat and stethoscope, smiles against a violet-blue background
    03

    Same hero, different role

    The character changes costume to suit the story: coat and stethoscope, on a violet blue. The silver mask keeps him recognisable in any scene.

Project details

Client
Metals for Humanity
Project
Héroes de la Tierra: la plata
Format
2D animated video for schools
Year
2025
Production
Isla Studio: graphic universe, character design and animation

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