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ProjectsFundación Mapfre

An artist, a roll of paper and Bill Brandt’s photographs

A black-and-white photography exhibition, a gallery and an artist with a roll of paper. We filmed Nicolás Villamizar’s performance at the Bill Brandt exhibition and turned it into a video.

Bill Brandt & Nicolás VillamizarCorporate video

Sound familiar?

If any of these sound like you, this project is about you.

  1. You want something to happen in front of the photographs in your exhibition video.
  2. You have a guest artist and an idea, but it still has to become a piece that stands on its own.
  3. You have to shoot in the gallery itself, with the works on the walls, and keep them visible.
  4. And the video has to make people want to go.

That’s where Fundación Mapfre came in.

A performance inside the exhibition

Fundación Mapfre had a Bill Brandt photography exhibition and an artist, Nicolás Villamizar, who was going to stage a performance in it. We had to build a promotional video out of that.

The performance takes place inside the gallery, among the hanging photographs. It had to be shot so that the artist, the paper and the works shared the frame.

How we told it

Shot in the gallery itself: soft light, angles at floor level and from above, and the colour of the paint as the only accent.

  1. Still from the video: a man in a black hat and a white jumpsuit with black marks kneels and makes a blue brushstroke on white paper, with paint pots beside him
    01

    The first stroke, at floor level

    The camera drops to the height of the brush. The first blue stroke is visible in full, with the paint pots lined up alongside and the paper still almost blank.

  2. Still from the video: overhead shot of a hand painting a thick black stroke on white paper with a brush, with an open paint pot beside it
    02

    The stroke, from above

    An overhead shot follows the brush across the paper. You can see the wet paint and the black stroke slowly drawing a shape.

  3. Still from the video: the artist, kneeling in the background, paints red and blue strokes on a long sheet of white paper laid out on the gallery floor
    03

    Colour fills the paper

    The low, wide shot shows the paper as a canvas on the floor. Red and blue strokes cover much of its surface, and the gallery is still there in the background.

  4. Still from the video: the artist, leaning over the paper, paints in yellow facing a gallery wall with text and a large-format photograph
    04

    The exhibition behind him

    Shot head-on with the gallery wall behind him: the exhibition texts and a large-format photograph stay in frame while he paints.

Project details

Client
Fundación Mapfre
Project
Bill Brandt & Nicolás Villamizar
Format
Promotional video of a performance, shot in the gallery
Production
Isla Studio

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