ProjectsBluenergy Group

The switch to green energy, told through a girl’s life

Bluenergy, present across Italy, asked for an animation that tells its shift to green energy by following a girl’s life: from the kitchen at home to an electric-car charging point.

BluenergyMotion graphics and 2D animation

Sound familiar?

If any of these sound like you, this project is about you.

You have to explain a change of direction, like moving to green energy, and numbers alone move nobody.
Your audience is ordinary people, not engineers, and you want them to see themselves on screen.
You reach a whole country, and the message has to land the same way in every home.

That’s where Bluenergy came in.

Telling the story of green energy through one life

Bluenergy is an energy company in Italy. To tell the story of its move to green energy, it asked for a life story: a girl who grows up through everyday moments, the kitchen, the phone, the electric car.

How we told it

Flat, colourful illustration, characters built from simple shapes, a palette of turquoise, blue and magenta, and the brand signing every shot from the corner.

01
Starting at home, with the everyday
The story starts in a kitchen over breakfast, a moment anyone recognises. The person comes first, the energy second.
02
The girl grows up
The main character is no longer a child: she wears glasses, carries a backpack and a phone. Life moves forward through the objects that go with her.
03
Messages without words
The chat bubbles are lines, not sentences, and the emojis set the tone: the screen makes sense without reading a word.
04Cresci sostenibile [Grow sustainably]
The brand, inside the story
Here the brand enters the story: the charging point carries Bluenergy’s logo and slogan, in a park, with a woman and a girl.