ProjectsEnergizer
Two promises in one battery, told in 3D
A product with two promises at once: recycled, and made for the devices that use the most power. The idea, the concept and the 3D animation, so both land at a glance.
EcoAdvanced3D animation
Sound familiar?
If any of these sound like you, this project is about you.
- Your product has an advantage you can’t see from the outside.
- You have to tell two things at once, and neither can drown out the other.
- What you need to show can’t be filmed, or filmed it says nothing.
- And the product has to be the star of every shot.
That’s where Energizer came in.
Recycled, and built for what drains the most
Energizer was launching its EcoAdvanced batteries, made with components from recycled batteries and designed to perform in the most demanding devices. Both ideas had to be presented together.
The Isla Studio team handled the idea, the concept and the 3D animation of the piece.
How we told it
Flat, bright 3D colour: pink, blue, lilac and yellow, with objects floating around the battery.
01 The devices come first
Before we see the battery, we see the devices that rely on it: a player with headphones, floating among coloured shapes.
02 Inside
The devices come apart and show their circuitry: what actually demands the power.
03 The battery steps in
The battery appears in the middle of the exploded view, brand in sight, as the part that makes everything work.
04 The product, up close
The closing shot is the battery, big and with its name legible, against a green background.
Project details
- Client
- Energizer
- Agency
- Yondbee
- Project
- EcoAdvanced batteries
- Format
- 3D animation
- Year
- 2018
- Production
- The Isla Studio team: idea, concept and 3D animation
- Service
- 3D animation
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