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Four savings challenges to get you started: pick one

Fundación Mapfre wanted to encourage saving without imposing one method: four different challenges to choose from, whether you’re starting out or going further. We told them in an animated video.

Savings challengesAnimated infographics and data visualisation

Sound familiar?

If any of these lines sounds like you, this project is about you.

  1. You want your audience to take something up, and you don’t have one method, you have several.
  2. Your subject is money and you don’t want it to feel like an economics class.
  3. Each proposal has its own rules, and they mustn’t get mixed up.
  4. Someone will watch it on their phone and has to understand all four without effort.

That’s where Fundación Mapfre came in.

Four challenges, take your pick

Fundación Mapfre, with Isla Studio, selected four different savings challenges that anyone can try, whether to start saving or to go further with their savings.

You don’t have to start them all: if you don’t save yet, the best thing is to pick one to begin with. The video brings them together on a phone, with four numbered cards: 52 weeks, 30 days, the Tik Tok Money Challenge and the 21-day method.

How we told it

Flat illustration with a different background colour for each challenge, big captions and a character in round glasses using a phone.

  1. Still from the video: a young man in round glasses and with a serious look, surrounded by icons of banknotes, a gift, a falling chart, a basket, a percentage sign and a ticket
    01

    Money, told in icons

    Banknotes, a gift, a shopping basket, a percentage, a ticket and a falling chart surround a serious-looking character. The subject is clear from the icons alone.

  2. Still from the video: the character holds a phone in landscape with four numbered cards: 52 weeks, 30 days, Tik Tok Money Challenge and 21-day method
    02Tik Tok Money Challenge

    The four challenges, on a phone screen

    A phone held sideways gathers the four challenges on cards, each with its own number and colour. A finger points at the first: everyone can pick their own.

  3. Still from the video: the caption “RETO 2, 30 DÍAS” (Challenge 2, 30 days) next to a desk calendar with +1€ and +2€ marked on the first days
    0330 DÍAS [30 DAYS]

    A calendar to show the challenge

    The 30-day challenge is shown with a desk calendar where the first days already carry +1€ and +2€.

  4. Still from the video: the caption “RETO 4, método de los 21 días” (Challenge 4, the 21-day method), with a crossed-out hamburger, plane and gift, and a piggy bank
    04Dieta financiera [Financial diet]

    What you stop spending on, crossed out

    Challenge 4 is explained with a hamburger, a plane and a gift crossed out in red and a piggy bank beside them, under a caption that calls it a diet.

Project details

Client
Fundación Mapfre
Agency
Moonbook
Project
Savings challenges
Format
2D animated video
Production
Isla Studio

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