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Cooking with Dani García, even if you can’t cook

A recipe for rice with chicken and vegetables, a chef with three Michelin stars and families who needn’t know how to cook. We told it in a filmed recipe video.

Practicooking with Dani GarcíaCorporate video

Sound familiar?

If any of these lines sounds like you, this project is about you.

  1. You have a project for families and want someone people already listen to to present it.
  2. What you’re showing will be followed in a kitchen, with busy hands and the ingredients in front of you.
  3. Your project has several instalments, and each has to look like it comes from the same house.
  4. You want to see a real kitchen, not a set.

That’s where Fundación Mapfre came in.

Cooking as a family, whether or not you can cook

Practicooking is Fundación Mapfre’s recipe project. In this instalment, the lead is Dani García, a chef with three Michelin stars, and the dish is rice with chicken and vegetables.

The promise to viewers is simple: whether or not you can cook, with Dani García’s recipes you can make easy, fun dishes with your children while you learn to eat well.

How we told it

A chef talking to camera in a kitchen, very tight shots of the ingredients and simple white captions with the name and the amount.

  1. Still from the video: Dani García, in a navy apron, talks to camera with open hands from a kitchen table, with a cup in front of him
    01

    A chef who talks to you

    Dani García explains the recipe looking at the camera, with open hands and a cup on the table. The video starts like a conversation in a kitchen.

  2. Still from the video: close-up of rice falling into a bowl, with the caption “Arroz bomba 200g” (bomba rice, 200g)
    02Arroz bomba 200g [Bomba rice 200g]

    The ingredient and its amount, in view

    Each ingredient appears in close-up with its amount written beside it. Whoever is cooking at home sees how much to add as it falls into the bowl.

  3. Still from the video: macro shot of a blurred red texture, with the caption “Arroz de verduras, setas y pollo” (rice with vegetables, mushrooms and chicken)
    03Arroz de verduras, setas y pollo [Rice with vegetables, mushrooms and chicken]

    So close you can see the texture

    Between one step and the next, the video moves in on the food until all you see is its texture, with the name of the dish written in white.

  4. Still from the video: very tight shot of vegetables and sauce, with the caption “Practicooking Cocina y disfruta en familia” (Cook and enjoy as a family)
    04Practicooking Cocina y disfruta en familia [Practicooking: cook and enjoy as a family]

    The project’s name, over the food

    The Practicooking brand and its slogan are written over a shot of food. What you read and what you see say the same thing: cooking and enjoying it as a family.

Project details

Client
Fundación Mapfre
Project
Practicooking with Dani García
Format
Filmed recipe video
Production
The Isla Studio team

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