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Fitting snow chains when the snow catches you out, step by step

When snow takes you by surprise, you need to know what to do before fitting the chains. Fundación Mapfre wanted to explain it simply, for fabric or metal chains, in an animated video.

Chains and tyresAnimated infographics and data visualisation

Sound familiar?

If any of these lines sounds like you, this project is about you.

  1. Your message has steps and the order matters: if the first one fails, the rest are no use.
  2. Whoever needs it will need it at a bad moment, and nobody sits down to read a manual.
  3. You have to explain something very practical without it feeling like an instruction book.
  4. There’s news, such as a new signalling device, that’s worth telling at the same time.

That’s where Fundación Mapfre came in.

What to do when snow surprises you

The steps for fitting chains start before you touch them. First, find a safe place to stop and put on the high-visibility vest before getting out of the vehicle. Then mark your position with the warning triangle or with V-16 magnetic lights.

Only then do you fit the chains, and it doesn’t matter whether they’re fabric or metal: the instructions work for both. The piece is called “Chains and tyres” and, besides chains, shows winter tyres and all-season tyres on screen.

How we told it

Illustration with a pencil texture and flat colours in turquoise, yellow and pink, with simple characters.

  1. Still from the video: a man looks from a garage, with tools hanging up, at the snowy mountain seen through the open door; in the foreground, a red car
    01

    Snow comes in through the garage door

    The garage door lifts to reveal a snowy mountain: the situation is clear without explaining it.

  2. Still from the video: a man from behind in front of two shelves labelled “NEUMÁTICOS INVIERNO” (winter tyres) and “CADENAS” (chains), with a “20% SALE” sign and two warning triangles
    02NEUMÁTICOS INVIERNO [WINTER TYRES]

    A shop to choose from

    The two shelves, with winter tyres and chains, show both options at once. The warning triangles are already in the set.

  3. Still from the video: a dashed-line box magnifies a wheel resting on snow
    03

    A magnifying glass on the wheel

    A dashed-line box magnifies the wheel on the snow and shows the tread of the tyre against the ground.

  4. Still from the video: a woman in a yellow hat, arms crossed, beside an “ALL SEASON” panel with an arrow, a wheel and four colour bands labelled AUTUMN, WINTER and SPRING
    04ALL SEASON

    Four seasons, one tyre

    A panel brings the seasons together in four colour bands and a wheel on an arrow: what all season means is clear from one image.

Project details

Client
Fundación Mapfre
Agency
Moonbook
Project
Chains and tyres
Format
2D animated video
Production
Isla Studio, with Suricata Lab

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